by Julie Pickette | Oct 7, 2026 | Blog, Trending Flavors
Infinite Flavor Inspiration What happens when one products flavor becomes a trending taste in another? Categories in the market are crossing paths, bringing out infinite flavor possiblites. Looking for something new in your products pipeline? Explore PROVA’s...
by Julie Pickette | Jun 11, 2026 | Blog, Trending Flavors
Discover PROVA's Vanilla Ice Cream & Frozen Desserts Sensory Analysis Sensory science and consumer trends are shaping the vanilla ice cream and frozen dessert market like never before. To better understand what drives consumer preference, PROVA analyzed leading...
by Julie Pickette | Jun 10, 2026 | Blog, Trending Flavors
Nostalgic Tastes for Today's Consumer Classic tastes are being reimagined across categories, from bakery and beverages to better-for-you snacks and nutritional products. These familiar flavors deliver the perfect blend of comfort, indulgence, and familiarity while...
by Julie Pickette | Dec 30, 2025 | Blog, Trending Flavors
Curious How Mega Trends Can Shape Your Product? The CPG landscape is evolving faster than ever. New buying habits are emerging as social platforms transform how consumers find and shop for products. Today’s consumers are seeking products that evoke cherished memories...
by Julie Pickette | Sep 23, 2025 | Blog, Trending Flavors
Are you looking for a cost-effective alternative to vanillin? Manufacturers in the food and beverage industry are facing significant challenges with the 2025 antidumping and countervailing duty orders on Chinese vanillin. These trade measures are reshaping pricing...
by Julie Pickette | Sep 1, 2025 | Blog, US Events
This fall, PROVA is attending upcoming industry events, and we’re excited to share with you our newest creations! Where to find us next... Date:Sept 13-17, 2025 Expo Hall: Sept 14-17, 2025 Location: Las Vegas Convention Center Date:Oct 27-30, 2025 Expo:Oct 29...