by Julie Pickette | Jun 11, 2026 | Blog, Trending Flavors
Discover PROVA's Vanilla Ice Cream & Frozen Desserts Sensory Analysis Sensory science and consumer trends are shaping the vanilla ice cream and frozen dessert market like never before. To better understand what drives consumer preference, PROVA analyzed leading...
by Julie Pickette | Jun 10, 2026 | Blog, Trending Flavors
Nostalgic Tastes for Today's Consumer Classic tastes are being reimagined across categories, from bakery and beverages to better-for-you snacks and nutritional products. These familiar flavors deliver the perfect blend of comfort, indulgence, and familiarity while...
by Julie Pickette | Dec 30, 2025 | Blog, Trending Flavors
Curious How Mega Trends Can Shape Your Product? The CPG landscape is evolving faster than ever. New buying habits are emerging as social platforms transform how consumers find and shop for products. Today’s consumers are seeking products that evoke cherished memories...
by Julie Pickette | Sep 23, 2025 | Blog, Trending Flavors
Are you looking for a cost-effective alternative to vanillin? Manufacturers in the food and beverage industry are facing significant challenges with the 2025 antidumping and countervailing duty orders on Chinese vanillin. These trade measures are reshaping pricing...
by Julie Pickette | Sep 1, 2025 | Blog, US Events
This fall, PROVA is attending upcoming industry events, and we’re excited to share with you our newest creations! Where to find us next... Date:Sept 13-17, 2025 Expo Hall: Sept 14-17, 2025 Location: Las Vegas Convention Center Date:Oct 27-30, 2025 Expo:Oct 29...
by Julie Pickette | Aug 29, 2025 | Blog, Trending Flavors
From Chef-Inspiration to Flavor Creation Did you know… Nearly a third of US consumers say that flavors they try in a restaurant influence what they buy in a store. – Mintel, Trending Flavors & Ingredients in Protein- US- 2025 UNLIMITED FLAVOR CREATION...