by sarah.fellah@provaus.com | Apr 1, 2026 | Blog
Curious How Mega Trends Can Shape Your Product? The CPG landscape is evolving faster than ever. New buying habits are emerging as social platforms transform how consumers find and shop for products. Today’s consumers are seeking products that evoke cherished memories...
by sarah.fellah@provaus.com | Mar 27, 2026 | Blog
Join us to celebrate 80 years of PROVA! We’re marking this milestone in true ’80s style and would love for you be there! Enjoy an evening of drinks, food, and music on us as we celebrate eight decades of flavor, innovation, and the relationships that have made PROVA’s...
by Julie Pickette | Sep 23, 2025 | Blog, Trending Flavors
Are you looking for a cost-effective alternative to vanillin? Manufacturers in the food and beverage industry are facing significant challenges with the 2025 antidumping and countervailing duty orders on Chinese vanillin. These trade measures are reshaping pricing...
by Julie Pickette | Sep 1, 2025 | Blog, US Events
This fall, PROVA is attending upcoming industry events, and we’re excited to share with you our newest creations! Where to find us next... Date:Sept 13-17, 2025 Expo Hall: Sept 14-17, 2025 Location: Las Vegas Convention Center Date:Oct 27-30, 2025 Expo:Oct 29...
by Julie Pickette | Aug 29, 2025 | Blog, Trending Flavors
From Chef-Inspiration to Flavor Creation Did you know… Nearly a third of US consumers say that flavors they try in a restaurant influence what they buy in a store. – Mintel, Trending Flavors & Ingredients in Protein- US- 2025 UNLIMITED FLAVOR CREATION...
by Julie Pickette | Jun 25, 2025 | Blog, Trending Flavors
Flavors to Captivate Consumers Year-Round From sunshine to snow, seasonal flavors drive next-gen product launches. Year-round consumer curiosity peaks when flavors align with the time of year, mood, and memory. From a cinnamon-swirled oat latte in fall to a creamy...