Discover Care&Act Vanilla
Ensuring a positive impact through our sustainable vanilla program.
For over a decade, PROVA has promoted greater responsibility for the vanilla industry in Madagascar, the birthplace of the “Queen of Spices”. Since 2022, we have expanded this commitment with the introduction of Care&Act Vanilla, a sustainable initiative in the southeast area of Sava, the vanilla-growing region.
“2026 marks a new milestone on this shared journey. More children received educational support, more families gained access to health coverage,agricultural diversification efforts continued to strengthen producers’ resilience, and reforestation initiatives kept expanding across production areas.
At Prova, we are convinced that the future of vanilla is built far beyond the harvest. It depends on our collective ability to improve producers’ living conditions, support
younger generations, expand access to essential services, and preserve the ecosystems that make this crop possible.”
Muriel ACAT – Président
Download the Vanilla Chronicles, outlining details from our 2026 Care&Act Vanilla initiatives.