Ambition and a love for vanilla passed down from father to daughter.
PROVA is a story of family and passion, passed down for three generations.
Daniel, my father brought our small family business to the big leagues, and made it an international leader in its specialties. Entrepreneur at heart, bold and creative, he imagined innovative aromatic solutions, knowing how to surround himself with talent was key to our success.
For three generations of family and entrepreneurial values, I am proud to carry the torch of our company and of our historical anchorage in France from where we continue our spin-off in the world.
The quality of the links we forge, the close relationships based on mutual respect and mutual aid have has always been, and will always be our strength. This is how I view the company, a human adventure, that is both complex and exciting.
Our values reflect who we are and are naturally expressed around taste.
The taste to dare: is our motto, the taste for products: the passion for our professions, the taste of others and ours: a particular attention paid to each person, customers, suppliers, collaborators, and then more than ever the taste of life: respect for the earth and mankind.
My role is to continue to grow our company, write new chapters and prepare the next generation. That is why I will continue to care and act ethically for our own and others.
For those who, one day, will take the reins of the company, will do the same. I have immense confidence in my team.
President & CEO