Cost-Effective Vanillin Alternatives

Cost-Effective Vanillin Alternatives

Are you looking for a cost-effective alternative to vanillin? Manufacturers in the food and beverage industry are facing significant challenges with the 2025 antidumping and countervailing duty orders on Chinese vanillin. These trade measures are reshaping pricing...
Sweet Series

Sweet Series

From Chef-Inspiration to Flavor Creation Did you know… Nearly a third of US consumers say that flavors they try in a restaurant influence what they buy in a store. – Mintel, Trending Flavors & Ingredients in Protein- US- 2025 UNLIMITED FLAVOR CREATION...
Seasonal Must-Have Flavors

Seasonal Must-Have Flavors

Flavors to Captivate Consumers Year-Round From sunshine to snow, seasonal flavors drive next-gen product launches. Year-round consumer curiosity peaks when flavors align with the time of year, mood, and memory. From a cinnamon-swirled oat latte in fall to a creamy...
5 Reasons to Love Pistachio

5 Reasons to Love Pistachio

2025 Flavor of the Year PISTACHIO How are pistachio-flavored products winning the hearts and taste buds of consumers? There are numerous reasons why pistachio shows a bright future, check out 5 key facts here.   UNCOVER PISTACHIO'S POTENTIAL Your Product &...
A Range as Good as Gold!

A Range as Good as Gold!

The Golden Range  Sweet brown extracts & flavors that are as good as gold – caramel, maple, brown sugar, honey, and more! DEEP CARAMEL EXTRACTS NATURAL HONEY FLAVORS CREAMY CARAMEL FLAVORS RICH DULCE DE LECHE FLAVORS SWEET MAPLE FLAVORS EXPLORE OUR FULL...
Flavor of the Year Meets Mega Trends!

Flavor of the Year Meets Mega Trends!

Journey with PROVA, your destination for sweet brown extracts and flavors, through our research into the latest dynamic trends shaping CPG consumers’ tastes. This year PROVA has defined 5 Mega Trends: Leveraging trends, our expertise, and your product –...