The CPG landscape is evolving faster than ever. New buying habits are emerging as social platforms transform how consumers find and shop for products.

Today’s consumers are seeking products that evoke cherished memories with flavors from the past, offer functional benefits with great taste, and experiment with unexpected pairings.

Uncover our 6 Mega Trends that are shaping the CPG world and influencing everyday purchases, including:

Get the latest facts on how the mega trends drive consumer behavior in 2026 and how PROVA’s 8 flavors of the year meet the tastes your consumers crave.

From global flavor trends to healthy indulgence and the social media–savvy generations shaping the market, our mega trends report keeps you ahead of the curve. 

Download our mega trends report to get our insights and start developing your pipeline with PROVA today!

Let us help you discover tailored flavors that customers love!