Today’s consumers want more than nutrition; they want flavor experiences. At PROVA, we’re taking inspiration straight from the kitchen and translating it into chef-inspired flavor solutions designed for the next generation of protein drinks, nutrition shakes, bars, and mocktails.

From classic desserts to modern twists, pastry chefs continue to influence what consumers crave. Their creativity is driving demand for indulgent-yet-functional flavors, making better-for-you products taste anything but basic. For example, Mintel predicts high growth for birthday cake, pumpkin pie, and cheesecake flavors in US nutritional and meal replacement drinks. Create with us to add your own signature twist to these indulgent, classic chef-inspired tastes.

The holiday season is the perfect time to play with flavor. Limited-time offerings (LTOs) not only spark excitement but also give everyday consumers a chance to experience your products in a whole new light.

From cozy, comforting winter notes to bright, refreshing tastes for warmer months, seasonal flavors capture nostalgia, curiosity, and the joy of discovery—all while keeping your brand top of mind.

Let’s collaborate to craft chef-inspired LTOs that bring creativity to your lineup and meet evolving consumer cravings, one season at a time.