Every year, supermarket shelves are filled with fall colors. While the U.S. is certainly the area of the world most marked by this phenomenon, other regions are not left behind, notably Europe, which represents a considerable proportion of new launches with a seasonal positioning for autumn and Halloween.

In this trend report, we invite you to discover all the most trendy brown notes for this period, as well as a few recently launched products on the market that have made their impression on us!