How does the love of vanilla transcend generations?
Gen Z
…CRAVE NEW FLAVOR EXPERIENCES AND WILL PAY MORE FOR PRODUCTS THAT CARRY A SUSTAINABLE MESSAGE AND PROVIDE PERSONALIZED NUTRITION.3
Did you know, Gen Z-ers only spend half the money on alcoholic beverages compared to previous generations?2 The global ready-to-drink (RTD) mocktails market is projected to grow to $9.43 billion by 2028, with a CAGR of 9.6% forecasted from 2021-2028.9 Target this group by formulating with PROVA’s Tahitensis Vanilla Extract or one of our Sustainable Vanillas.Millennials
…SEEK PRODUCTS SUPPORTING QUICK, CONVENIENT FOODS, ALONG WITH ORGANIC AND ETHNIC FOODS.4
Did you know that there are over 73.1 million millennials globally, and their purchasing power in the US alone is +$250 billion?5&6 As organic is important to them, why not include PROVA’s Organic Range of vanilla, cocoa, coffee, caramel and more in your formulation?
Millennials
…SEEK PRODUCTS SUPPORTING QUICK, CONVENIENT FOODS, ALONG WITH ORGANIC AND ETHNIC FOODS.4
Did you know that there are over 73.1 million millennials globally, and their purchasing power in the US alone is +$250 billion?5&6 As organic is important to them, why not include PROVA’s Organic Range of vanilla, cocoa, coffee, caramel and more in your formulation?
Gen X
…THE SANDWICHED GENERATION! LIKE MILLENNIALS, THEY PREFER ADVENTUROUS FLAVORS BUT, LIKE BOOMERS THEY APPRECIATE COMFORTING, FAMILIAR NOTES.7
Did you know, Gen X-ers are the group that “bridges the flavor gap between millennials and boomers”?7 Entice this group with vanilla flavor combos like Sweet Vanilla Mango, Vanilla Funnel Cake, Tahitensis Vanilla Fig, and Vanilla Ube. Work with PROVA’s expert Flavorists and co-create your next vanilla concoction.Boomers
…SEEK FLAVORS EVOKING NOSTALGIA, COMFORT, AND RICH INDULGENCE.1
Did you know Boomers could be the most influential purchasers and account for nearly 50% of CPG product sales?1 Indulge their palates with familiar flavor pairings like Vanilla Birthday Cake, Vanilla Caramel Corn, and Vanilla Mint. Work with PROVA to bring those nostalgic flavors to life.
Sources:
1. Visualizing the Most Loved Brands, by Generation (visualcapitalist.com)
2. https://www.weforum.org/agenda/2022/10/americans-spend-their-money-by-generation/
4. New Flavor Preferences Vary by Generation (winsightgrocerybusiness.com)
5. Millennial Food Preferences (gfs.com)
6. Millennial Purchasing Power | The Social Impact – North American Signs
7. Gen X Food Preferences (gfs.com)
8. https://journeymatters.ai/7-generations/
9. https://www.databridgemarketresearch.com/reports/global-ready-to-drink-rtd-mocktails-market 24 JUN 2023
Boomers
…SEEK FLAVORS EVOKING NOSTALGIA, COMFORT, AND RICH INDULGENCE.1
Did you know Boomers could be the most influential purchasers and account for nearly 50% of CPG product sales?1 Indulge their palates with familiar flavor pairings like Vanilla Birthday Cake, Vanilla Caramel Corn, and Vanilla Mint. Work with PROVA to bring those nostalgic flavors to life.