8 Trends for a Flavorful 2024!

Journey with PROVA, your destination for sweet brown extracts and flavors, through our research into the latest dynamic trends shaping CPG consumers’ tastes. At PROVA, we leverage our expertise to craft innovative flavors that resonate with the evolving preferences of today’s consumers. Our dedicated Flavorists and R&D teams collaborate with you to ensure that every product meets the highest standards of quality and creativity.

Did you know that consumers are most likely to try unexpected flavors in sauces, seasonings, toppings, desserts, ice creams, and sweet bakery products?

Get inspired by PROVA’s flavors in the “Let’s Experiment” trend, where creativity meets cravings.

Check out the top flavors most craved by consumers of plant-based food and beverages in our “Plant-Forward” trend.

PROVA’s custom masking solutions and sweet brown notes will make your consumers fall in love with your plant-based, protein-packed snacks.

Meet consumer preferences with our flavors.