Classic flavors are being reimagined across bakery, beverage, nutritional, and better-for-you products- bringing comfort and familiarity to modern formats.

Nostalgic flavors are also gaining momentum in social conversations (Tastewise, year-over-year):

• Root Beer Float +88.65%
• Cream Soda +48.77%
• Chocolate Milkshake +16.87%

At PROVA, we bring nostalgic flavors into modern applications, from RTDs and protein-forward formulations to modern takes on classic-inspired desserts.

Download our Flavor Rewind Trend Report to discover what’s driving nostalgia in food and beverage.

We’re going back to the 80’s to celebrate 80 years of PROVA! Join us for drinks, apps, music, and a night of 80’s fun!

Venue: Rockhouse Las Vegas at the Venetian

Wednesday, October 28th | 7:00PM-10:00PM

Come ready to celebrate & wear your best 80’s look!

Visit PROVA at Booth #2838 to meet our team, taste what we’ve been working on, and explore flavor ideas designed to inspire your next innovation.