What’s New
with PROVA?
Trending Flavors
New Flavor to Savor, Cafe-ube
"Cafe-ube", can you dig it?The trendy ube latte has found its way out of its coffee cup and into PROVA's unique flavor.Taste our "Cafe-ube" flavor profile in PROVA's Natural Ube Latte Type Flavor. Enjoy roasted coffee notes with the sweet, starchy, nutty, vanilla...
Flavor pairings & coffee cravings
Is your product searching for a new twist?Explore our latest report where we dive into the world of flavor pairings, designed around your coffee-flavored products! Inspired by PROVA's core range, vanilla, cocoa, coffee, and caramel, this report adds supporting data...
Join the Cold Foam Craze
Foam-topped beverages are on the rise!For coffee connoisseurs, tea enthusiasts, and cocktail/mocktail aficionados, a flavorful frothy topping adds to each sip. Sweet Vanilla-flavored foam on iced coffees Festive Pumpkin Spice-flavored foam on cold brews Bold...
Generational Flavor Preferences
Get the facts on how the love of vanilla transcends generations.
New Flavor to Savor, Mocha-mallow
2 Roasted Notes = 1 Epic Flavor Create your next best seller with PROVA's original "Mocha-mallow".Include PROVA's Natural Mocha Marshmallow Type Flavor into your application for a new twist of s'more. Datassentials evaluates of US menus and predicts s’mores to grow...