Manufacturers in the food and beverage industry are facing significant challenges with the 2025 antidumping and countervailing duty orders on Chinese vanillin. These trade measures are reshaping pricing structures, forcing companies to reevaluate supply strategies and...

Did you know...Nearly a third of US consumers say that flavors they try in a restaurant influence what they buy in a store. - Mintel, Trending Flavors & Ingredients in Protein- US- 2025The Sweet Series ties together inspiration from indulgent culinary dishes with...

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PISTACHIOThere are numerous reasons why pistachio shows a bright future, check out 5 key facts here.  [ba_image_carousel content_alignment="center" use_nav="off" slide_count="4" nav_height="48px" nav_width="48px" nav_color="#ffffff" nav_bg="#3979ff"...

 Sweet brown extracts & flavors that are as good as gold - caramel, maple, brown sugar, honey, and more![ba_image_carousel content_alignment="center" nav_height="48px" nav_width="48px" nav_color="#FFFFFF" nav_bg="#401611" icon_left="||fa||900"...

Journey with PROVA, your destination for sweet brown extracts and flavors, through our research into the latest dynamic trends shaping CPG consumers' tastes. This year PROVA has defined 5 Mega Trends: Leveraging trends, our expertise, and your product - together we...

As your trusted extract and flavor partner, it is essential to provide you with information and solutions regarding the cocoa market's impact on cost & flavor. As cocoa prices continue to rise, due to persistent challenges with supply and demand to above +150%*,...

Explore March's most popular pintin FLAVOR form!Known for its deep, robust flavor, stout beer is a top choice among beer enthusiasts during March, particularly around St. Patrick's Day festivities.Develop products to build off of stout beer’s natural chocolate notes...

8 Trends for a Flavorful 2024!Journey with PROVA, your destination for sweet brown extracts and flavors, through our research into the latest dynamic trends shaping CPG consumers' tastes. At PROVA, we leverage our expertise to craft innovative flavors that resonate...

Dig into the growing trend"Plant-Forward"Dig into PROVA's "Plant-Forward" trend report and join us as we go deep into plant-based flavor trends shaping 2024. Our comprehensive report uncovers statistics, top flavors, and the markets shaping the plant-based landscape...